Test Post from MAN Digital
https://man.digital
How we revolutionize digital marketing campaigns?
We start with what you have.
Our intelligent programs analyze all your historical sales data.
The software tears through as many data in an hour as it would take a human week to analyze.
The Result
A clear, top-down summary of your “Customer Journey”.
You’ll know exactly what worked in the past, by what degree.
The “sweet-spot” becomes clearer.
The single most effective way to position your offering.
We know your customer journey, so now we can lay down the tarmac to make it smoother for future customers.
Traffic
Engagement
Sale
Our systems give you 20/20 vision into the traffic you reach.
The system is built to make optimization easy.
Squeeze every last drop from every dollar spent.
Dynamic Content = Content that changes depending on who’s looking at it and when.
e.g. auto-updating copyright notice in a website footer.
Go far deeper with self-adjusting email newsletters and web pages. Make all your content ultra-relevant to every prospect.
Digital marketing is being eaten up by A.I… and that’s a good thing.
Machine learning enables software to plow through mountains of data, allowing marketers (like you) to take their heads out of mind-numbing spreadsheets and focus on the important questions.
Track who clicks what, when, and where.
Make content that tailors itself to different visitors.
Test different theories to find out what really makes you money.
Read more on our blog MAN Digital Blog
How we revolutionize digital marketing campaigns?
Customer Journey Audit
We start with what you have.
Our intelligent programs analyze all your historical sales data.
The software tears through as many data in an hour as it would take a human week to analyze.
The Result
A clear,…
Source: https://goo.gl/ucqoZQ
Read more on our blog MAN Digital Blog
Always use a SaaS service with cloud PBX technology. They will be able to handle any sudden peaks in traffic, and troubleshoot other issues.
In-house call tracking is what large corporations have been doing for a long time, and it takes the resources of a corporation to make that option viable. SaaS has opened this technology up to the rest of us.
It also makes sense to choose a call tracking provider who is also a Google Partner. Click here for the list. My personal preference is RingoStat.
If you’re a business that operates locally, get a local number. This helps give you an SEO bump.
Get a call-tracking enabled phone number.
Set the destination number.
This is your business’s root phone number.
Use that number for a marketing campaign that you want to illuminate.
Don’t muddy the waters by using it everywhere. When you want to compare two different marketing channels, use two different numbers.
If you’re using Google Adwords, you’re now ready to get maximum mileage out of the “Click to Call” feature. Pop a tracking number into that field, and you’ll have added a layer of Google Analytics on that number.
Google Analytics is a common integration for call tracking platforms, so you can use it even without an Adwords campaign. Double check that the platform you want to choose has this feature before you hand over your credit card number.
Focus on one metric above all others – First-time callers. It will take about 3 to 6 months of call data for this metric to emerge from the noise, since at the start, everyone will “technically” be a first-time caller.
The next chapter is packed with my favorite techniques for increasing the volume of inbound calls.
The “master technique”, however, is deceptively simple.
Test.
Now that you have tracking in place, you can watch any change you make to your marketing systems ripple through your results. However, that won’t help you much if you make changes at random.
Be a scientist about it. Choose one thing to test at a time, and keep everything else the same. Implement the test, and wait until you have statistical significance before you make a decision on the change you’ve made one way or the other.
This is the one principle to rule them all when it comes to optimizing your results in business.
Test, track, analyze, repeat.
Read more on our blog MAN Digital Blog
What would you do if you could track the number of times your leads expressed interest or raised objections, or even the level of sales skill your phone reps exhibit?
These are known as conversational metrics, and they’re only possible with call intelligence.
It’s expensive now, but in the near future, I’m sure it will become much more affordable.
Using call intelligence to its full potential requires following these three basic steps:
Call intelligence addresses the blind spot in your marketing analytics. Use it to attribute revenue and conversions back to your marketing campaigns and get in-depth insights about your customers.
Call intelligence can capture the following data points (and more):
This kind of data is either impossible or time-consuming to track any other way. That’s why I’m so sure this is the future. When this technology becomes more affordable (just as basic call-tracking has done over the past decade), any business will be able to fill up the last gaps in their analytics and see exactly what’s making them money.
Custom Call Experiences
For example, set up distinct menu prompts for first-time callers and repeat callers. This customization can even be based on the caller’s online activity.
Leverage Conversation Analytics
Use signals from a phone call to customize a caller’s experience after the fact. For example, put them on retargeting or nurturing campaigns depending on keywords they say during the call. Or use the results of phone calls to test different sales scripts, thereby improving the experience of all callers.
Follow-Up Right
Put callers into follow-up campaigns based on call activity. Since you know their entire journey, online and offline, you’ll make sure the right message goes to the right person at the right time. No more accidently retargeting a converted customer with a discount for something they just bought!1
Phone number tests:
Landing page tests:
You don’t have to change your phone number or do anything with your phone system.
Learn more how to do call tracking like a boss with our Ultimate Call Tracking Guide
Sources:
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